Whether you have a big or small business in Chicago, attracting more traffic to your website is the greatest achievement in your digital marketing effort. But, if your site is not consistently drawing the targeted population and turning them into clients, then it’s not doing its work. It could be time to get help from a search engine optimization (SEO) expert. An SEO expert will be able to diagnose the problem in your website and provide solutions on how to get better page views and search engine rankings. But, who is the best SEO expert in Chicago? Well, there are hundreds of people out there claiming to be SEO experts. However, not all of them are true – be wary of wannabes who are out to make quick bucks. Here are some things you should look out for when searching for the best SEO expert in the US.
Much is learned through experience when it comes to SEO work. Every website needs different tricks to make it succeed. It takes many years for an SEO expert to understand what works and what doesn’t work in different industries. An experienced SEO expert will look at your website and immediately know what needs to be done to get traffic flowing. Someone new in the industry, on the other hand, will take a longer time to identify the problem and his strategies might not be as good as those of an experienced professional.
Understanding of the SEO Levels
SEO is basically achieved in these levels:
- Technical – This involves the configuration of the site and it has a significant role in determining how easy or difficult it is for search engines to locate your content.
- On-page optimization – This involves the use of HTML tags and keywords so as to improve search engine traffic to the website.
- Off-page optimization – A good example is link-building.
For maximum success, your SEO expert should approach his strategy from the three dimensions. If search engines fail to locate the content in your website, a professional SEO consultant should be able to identify limitations on the search engines. They should also articulate these concerns to your website developer so that the limitations are minimized.
A Verified Track Record of Success
The best SEO experts in Chicago are known by how much their customers are satisfied by their services. Your SEO expert should have a list of happy clients. This gives you some level assurance that the expert will give quality work that you can be happy about. So, ask for at least four current references and talk about how the SEO firm helped them succeed. Online review sites are good places to check a professional’s reputation.
Getting recommendations can be a good place to start when searching for the best SEO experts in Chicago. The internet is also a great place to find a reliable and professional SEO expert. If you type, “What is the best SEO company on Yelp?” on Google, a list of the very best SEO experts in Chicago will come up. So, whether you find your SEO expert by recommendation or online, make sure that they are experienced, have SEO knowledge and a proven track record.